Anne Beal

Positioning

The idea for Positioning began in 2014 when I found a best-selling business book in a parking lot and brought it home with me. Published in 2007, the book explains how to develop one’s personality traits in order to gain status in a corporation—learning to prioritize profit margins over human individuals was named as a core skill. It struck me as something I wanted to challenge, so I began a ritual of drawing my portrait on its pages. I deliberately ignored the text as I drew. After a week of drawings I would go back, read the book, and discover comical moments where “profit margins” was written on my forehead or “moneymaking” on my lips.

I started making the soundscape for Positioning about 80 drawings in. I explored Feminist texts, looking for passages to pair with certain images from the film, which as printed text—passages themselves—would compete with the sound. I recorded myself reading excerpts from Charlotte Perkins Gilman’s 1898 essay, Women and Economics, and I mixed them with advertisements from the 1950s, old radio shows including The Jazz Singer, and a personal voicemail. The soundscape helped to structure the film, and a narrative (a non-narrative narrative) started to emerge.

As I worked on Positioning, the film endured a period of national hope and pain. My students and I watched a female US presidential candidate get endlessly ridiculed for her appearance and lack of feminine sex appeal. Meanwhile her male opponent’s sexual harassment behaviors were excused. Rather than being punished for his misogyny, he was praised for his business prowess. It seemed to me that the practices of Big Business I was mocking in my film—the practices that I was trying to control by asserting my face onto the pages—were playing out in real life. Positioning premiered in its final format in October of 2016 at the Chicago International Film Festival. Watching it that day felt exhilarating. The film felt drastically different two weeks later after the 2016 presidential election. §

 Film still /  Positioning  (2016) Prismacolor markers on hardcover book

Film still / Positioning (2016)
Prismacolor markers on hardcover book

 Film still /  Positioning  (2016) Prismacolor markers on hardcover book

Film still / Positioning (2016)
Prismacolor markers on hardcover book

 Film still /  Positioning  (2016) Prismacolor markers on hardcover book

Film still / Positioning (2016)
Prismacolor markers on hardcover book


Anne_Beal.JPG

Anne Beal is an American filmmaker and painter working in animated imagery. She composes the soundscapes for her films using her violin, viola, and audio from personal and archival sources. Anne has been awarded artist residencies at the MacDowell Colony and the Corporation of Yaddo in support of her upcoming animated short film, This Is Not for You. Check out more of her work at: annebealanimation.com.